Case Studies
Selected transformation work across enterprise systems, automation, and production AI
A curated set of engagements that reflects the kind of work Vitartha is built for: platform modernization, workflow automation, regulated systems, and production AI in difficult environments.
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Aadhaar (UIDAI): National-scale biometric identity systems
Built and evaluated biometric identity systems for Aadhaar, the world's largest digital identity program, where scale, auditability, fairness, and operational reliability mattered as much as matching accuracy. The work combined research-grade biometric methods, product-aware system design, and strong engineering to support de-duplication, age-robust face recognition, and repeatable benchmarking at national scale.
Reported impact
~6%
Uplift at FMR@10,000
Reported improvement on large-scale biometric benchmarks.
wTVision: Broadcast-grade AI systems for global sports events
We helped wTVision deploy real-time AI and broadcast operations systems for major international cricket tournaments. The work combined research-grade computer vision, broadcast domain understanding, product-aware system design, and robust engineering to deliver reliable on-air analytics, graphics, and leaner production workflows under live-production constraints.
Reported impact
ICC + IPL
Tournament-grade deployments
The operating pattern was used across major international and domestic cricket events.
Allocation & replenishment platform for global retail
Built and launched a multi-tenant allocation platform from MVP to production in about two months, then rolled it out across North America, EMEA, Japan, and China. The business value was straightforward: replace manual, hard-to-audit allocation workflows with a standardized process that could support regional operations and create a clear decision trail.
Reported impact
~2 months
MVP to production
Reported delivery timeline from build start to production launch.
Compliance-ready workflow platform integrations
Enterprise customers needed integrations delivered faster, but they also needed the resulting workflows to survive compliance reviews and security scrutiny. We built a reusable integration and auditability layer that combined enterprise domain understanding, product pragmatism, and strong engineering to make speed and compliance reinforce each other.
Reported impact
Weeks to days
Integration lead-time reduction
Reported shift enabled by reusable integration and auditability patterns.
CFTC-compliant reporting for crypto clearing
A regulated crypto exchange needed reporting and clearing operations that could withstand audit pressure, reduce operational risk, and keep pace with transaction growth. We built an automated reporting and transaction layer that combined regulatory precision, fintech domain understanding, product-grade workflow design, and senior engineering execution.
Reported impact
4x
API performance improvement
Reported gain from DRF optimization on business-critical workflows.
Deloitte Digital: Salesforce CRM transformation for FMCG and telecom
Across FMCG and telecom programs, the mandate was to modernize critical Salesforce workflows, integrations, and operating models without slowing the business down. We combined domain discovery, product-aware workflow design, Salesforce platform depth, and disciplined engineering to help large teams standardize execution in systems people could actually adopt.
Reported impact
2 enterprise programs
Cross-industry transformation scope
Delivered across both FMCG and telecom operating environments.
BCG Gamma: Backend platform design and optimization
The product needed a backend platform that could meet performance expectations while supporting delivery momentum and architectural clarity. We combined systems thinking, product prioritization, and senior engineering execution to turn backend uncertainty into a dependable operating base for the roadmap.
Reported impact
SLA-aligned
API performance target met
Reported outcome from backend and query-layer optimization.
Case study
PropTech
Revenue Operations · B2B SaaS
Asset management platform driving revenue operations
Property-focused businesses needed more than a back-office tool. They needed a platform that could turn leads, assets, rentals, and deal workflows into measurable commercial performance. We built a modular operating system that combined domain understanding, product design, workflow automation, and engineering execution to improve revenue and reduce manual operational drag.
Reported impact
125%
Revenue lift in 60 days
Reported outcome from a flagship deployment.
High-throughput serverless media pipeline
A consumer product needed on-demand media generation under heavy concurrency, but the operating model had to stay cost-aware and reliable. We designed a serverless rendering and transcoding pipeline that combined product understanding, infrastructure judgment, and strong engineering to improve throughput and time-to-publish.
Modeled impact
Estimated 2-3x
Faster time-to-publish
Modeled impact from lower queueing, faster transcoding, and more elastic rendering capacity.