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Deloitte Digital: Salesforce CRM for FMCG and telecom

Built Salesforce and Vlocity CRM solutions for a leading FMCG brand in India and a major telecom provider in Australia, delivering digitized sales workflows and guided customer journeys.

SalesforceSalesforce IndustriesVlocityApexLWCData Modeling

Context

The FMCG engagement required end-to-end digitization of sales processes with reliable approvals, governance, and scalable data models. The telecom engagement needed a fully digital, guided customer experience built on Salesforce Industries with reusable workflows and robust integration.

What we built

  • Requirements discovery and implementation design for complex sales workflows.
  • End-to-end Salesforce configuration including objects, validation rules, approvals, and sharing.
  • Reusable Lightning Web Components for consistent UX.
  • Apex services, triggers, batch jobs, and async automation.
  • Vlocity OmniScripts, DataRaptors, Integration Procedures, and Calculation Matrices.
  • Module delivery using agile execution and iterative releases.

Outcomes

  • Digitized core sales processes with standardized approvals and governance.
  • Delivered guided customer workflows with reusable Vlocity components.
  • Improved maintainability through shared components and scalable data modeling.
  • Established delivery practices aligned with platform limits and security.

Details generalized due to confidentiality.

Technologies

SalesforceSalesforce IndustriesVlocityApexLWCData Modeling

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